Netherlands-based AVG Technologies, maker of popular free and premium Internet security software, this week officially launched its 2013 product line.
The AVG 2013 lineup includes new versions of the company’s free and paid products, and additional enhancements to its security and performance optimization products.
Along with an increase in performance and enhanced threat detection, AVG revamped the user interface of its flagship offering, making the security software compatible with touch-screen systems.
The company also offers an interesting “Do Not Track” privacy feature in its free and paid products. The new privacy feature informs users on what Internet usage data and information is being collected, and provides the choice to block tracking directly or turn it on and off as desired.
“We believe all Internet users are entitled to know how their online data is collected and used – and they should have possible solutions available,” said JR Smith, CEO of AVG Technologies, when the feature was first announced.
Other new features in AVG’s 2013 products include:
• A new user interface that supports touch-screen and complements the design of Windows 8.
• Improved performance by reducing the startup time by 26%, speeding up scanning time up to 36%, and a user interface that loads over 200% faster.
• File reputation technology brings enhanced detection and reduction of false positives.
• Multi-layered protection utilizes signature-based antivirus, heuristics, polymorphic-based detection and behavior-based threats detection.
• Enhanced and simplified firewall lets users personalize their settings in order to protect their privacy and identity online.
AVG’s CTO Yuval Ben-Itzhak demonstrated the AVG 2013 interface (below) at a launch event Wednesday in New York City.
“With our AVG 2013 offerings, we kept simplicity and performance at the heart of our product development cycle while further enhancing industry-leading detection and removal capabilities to tackle the latest emerging threats to PCs and smartphones,” Ben-Itzhak said in a statement.